PORTFOLIO
A curated selection of work exploring brand storytelling through words, visuals, and experience. Spanning written articles, campaign concepts, menu design, and editorial photography, these projects reflect my interest in lifestyle storytelling. Where fashion, hospitality, and human connection shape emotion and atmosphere.
Victoria's Secret Mock Campaign
The objective for this assignment was to produce a fashion film for a brand of our choice. With recent revival attempts it was time to shed light on Victoria’s secret, a company no stranger to controversy. With "The Bridal Edit", modern brides can customize pajama collections for their best girls to unveil the after party and celebrate, wherever the night takes them. The film and accompanying editorial photos explore the priceless memories made after the big night, in none other than VS.
As Co–Creative Director for The Bridal Edit campaign, I developed the concept and visual narrative, shaping the project from initial idea to final execution. I helped define the editorial direction, mood, and framework, translating modern bridal energy into a visual world that balanced romance with contemporary play.
The final execution included a multi-page editorial spread, accompanied by short fashion films and flat advertising assets.
Co-directed with Landrey Hendrix, Makayla Cordova & Lauren Hart
Edited by Ava Nunziata
Vivienne Westwood Mock Campaign
The goal for this project was to create an original concept for a brand relevant campaign for the beloved fashion house Vivienne Westwood. With its original roots in punk rock music, a revival of the raw energy that the genre brings is a concept worthy of exploring. The “Music Label” redefines what individuality means.
As Creative Director, I developed the overarching concept and creative vision for a Vivienne Westwood campaign. I guided the narrative, visual language, and editorial direction, aligning the styling, casting, imagery, and tone with the brand’s iconic rebellious code.
Bloom Spring Fashion Show
Spring was in full bloom at Arlington High School in June of 2023. And so was fashion. "Bloom" was a fundraiser event hosted by The Anchor Magazine which showcased original student designs and talent. With a crew of over seventy student volunteers that consisted of models, makeup artists, hair stylists, photographers, set assistants and more, the show was a huge success with over one hundred community members in attendance.
As president of The Anchor Magazine and fashion show coordinator, I managed communication and logistics across all teams, helping organize schedules, support backstage flow, and ensure each creative role aligned with the show’s overall vision. I worked closely with designers and contributors to keep the event running smoothly from planning through execution, bringing the concept to a live experience for the community.
Swipe to see a sneak peek of behind the scenes, red carpet coverage and runway looks.
Hospitality Marketing
Over the summer of 2025, I bartended at the Poughkeepsie Tennis Club and created the club’s entire summer cocktail menu from scratch. Inspired by tennis culture, I designed signature drinks that were visually striking, on brand, and tied to the club’s identity. I also developed special signature cocktails and mocktails to highlight and market member events, creating a menu that elevated the bar, engaged guests, and boosted sales.
Writing
Photography
